Friday, 30 November 2012

Why Pretty/ Has Closed - A Letter

Dear Pretty Customers,

It is with a bittersweet heart I announce that on November 30th, Pretty/ closed it’s doors.

In 2005, I started my beauty adventure. A young girl from a small town in Newfoundland, I moved to Ontario to attend beauty school in the GTA, when I’d never even been here before. Since then, I’ve worked on photo-shoots, movie and television sets, as a beauty intern at FASHION magazine, and I’ve written for my own, and local blogs before setting out on the ten-month endeavor that saw me writing a comprehensive business plan for Pretty.

I started Pretty with a passion to share my love of beauty. In those couple of years, I have learned a great deal about small business, about friendship, about hard work and sacrifice and about trying new things. In the two years since Pretty’s inception, I’ve made many changes, and the business has grown a little different than was expected. Though the business is sustainable, and could reach new goals and face new challenges, I have decided that retail is not the method in which I can best share my knowledge and help people feel best about themselves.

The path that Pretty took has now led me to a new venture and the blossoming of a new career path. My goal in life is to help people feel good about themselves, and the best way that I can do this is through words, through writing and sharing my knowledge online.

I would like to thank all of you for supporting Pretty during our nearly 2 years in business. You are the people that have inspired me to take the next step in my career, and it’s been a joy serving you in the Green Beauty movement. I hope that you will continue to follow me in my new endeavor, and would love to hear your beauty questions and comments at my new online home. I am excited for the new challenges as a beauty writer, and am eager to see where this will take me, and hopefully you too.

With all my heart, THANK YOU. You are the reason I do what I do.


Andrea Victory-LaCasse, October 24 2012

Pretty officially closed November 30 2012