Thursday, 21 February 2013

Shop Feature: Whole Foods Market

More than a natural food store, Whole Foods Market offers a seemingly never-ending array of beauty options.  We took a trip to the Yorkville location to learn more about what makes Whole Foods Market stand out.

The modernist’s natural beauty shelf extends from bathroom to kitchen and beyond.  Having the of-the-moment face cream is simply a small part of personalized beauty care today.  A unique approach to one’s self-care blends green smoothies, supplemental teas and vitamins, organic DIYs, and clean and green makeup with holistic practices as part of a cutting-edge effort to keep skin and body in best shape.

Reaching beyond the department store counters, customers searching for natural beauty for the whole body will find that and more at Whole Foods Market.  Founded in Austin Texas in 1980, by John Mackey, Renee Lawson Hardy, Craig Weller and Mark Skiles and now run by John Mackey and Walter Robb, Whole Foods Market crossed into Canada in 2002, launching the first Canadian location at 87 Avenue Road in Toronto.  There are now 8 locations between Toronto and Vancouver.

Whole Foods Market is a wonderful place.  One can spend hours wandering the aisles, perusing products, reading labels, and discovering new goods, as this natural supermarket offers the best organic grocery and produce for healthy, beauty-boosting meals, and natural ingredients for kitchen-beautician DIY's.  Whole Food’s Whole Body section stocks a vast array of green beauty brands, and the department is a must-stop for natural beauty enthusiasts.

Whole Body is more than simply shelves of selection; knowledgeable staff will walk you through the goods, recommend dietary changes (many of the Whole Body staff are trained holistic nutritionists), and help set up a routine that incorporates supplements to boost skin from the inside.  Customers are encouraged to approach staff with questions, and often help completely re-vamp a beauty routine.

Beth Golden is Yorkville’s Whole Body Department Manager, and passionate about the company.  “People come to Whole Foods Market because they know that we have very high standards and a large range of body care.  We have things that are clean, economical, and completely certified organic.  We give samples all the time and we have a great return policy; we really want people to be happy with the product that they are getting.”  Golden is eager to point out the company’s commitment to go above and beyond for staff and consumer.  Monthly vendor training sessions inform staff of new products and companies, and by testing the products and listening to customer feedback, the team has extensive knowledge and is committed to matching the best products with customer needs.  

To help guide shoppers, Whole Foods Market has developed high standards for personal care products, and a set of Premium Body Care Standards, as well as a set of Organic Body Care Standards.  Products meeting the premium standards are clearly marked for easy shopping, as well as any products formulated Gluten Free.  Whole Foods Market Whole Body does not allow any animal testing for any personal care products.

Shopping for beauty - inside and out - is accomplished easily and pleasantly at Whole Foods Market.

Andrea Suggests:  Kosmea Organic line (I love the face cream), The selection of natural oils, Jurlique, Canada’s own Green Beaver, and for economical family-friendly body care, Whole Foods Market’s own 365 brand.  Outside of the Whole Body department be sure to check out Dr. Stuart’s Skin Purify Tea, Happy Planet Health Shots in Glow, and of course organic fruits and vegetable produce.

Follow Whole Foods Market on Twitter here and the Avenue Road location here.

Other canadian locations: UnionvilleMississaugaOakvilleCambieKitsilanoRobsonWest Vancouver.